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Q: What should you include in your survey introduction?
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Internet Needs An Intro
One of the advantages of doing a survey in person is the "set-up" factor. Before you present the survey to people you can let them know all the essential details up front. If you are creating a Web survey, this pre-setup should come in the form of a written introduction. Some things you should include are:
The topic of the survey.
Survey instructions.
An approximation of the amount of time the web survey will take.