September 8, 2006, Newsletter Issue #30: The ABCs Of ABCD&E

Tip of the Week

Sample surveys all have one thing in common: close-ended questions that offer a short list of possible answers.

If you find that one question does lend itself to a lot of multiple answers, try to break the question up into two different questions. Or, offer an open-ended question where the user can respond with their own answers.

Another solution is using the Likert Scale. This format works well in this situation because you always offer the same type of answers that include: I strongly agreeI agreeI neither agree or disagreeI disagreeI strongly disagree

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