Research shows that cash draws people to take surveys more than any other incentive. Cash outweighs even online and paper gift certificates, which are the same as cash essentially. However, there are few legitimate survey companies that pay straight cash every time you take a survey. Most companies only pay cash if the survey takes over 15-20 minutes to complete. If it's a smaller, 5-10 minute survey, an array of other chances at prizes or merchandise will be the incentive. Surveys that do pay cash are advertised to pay between $2 and $200 per survey. Surveys targeted at certain professions or demographics will pay more.
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