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Survey site members or an online panel are also responsible for keeping the information obtained through surveys confidential. One of the reasons surveys are so important are to get opinions about products that are not available for purchase yet. You can give opinions about the advertising, labeling, design, product ingredients and much more. With this information, manufacturers can make changes to a product before releasing it for distribution. Information about the products needs to be kept secret to keep the integrity of the process. This means that you cannot tell family members, friends on message boards, or anyone else what you have read or answered about the products.