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While visiting websites, including survey sites like i-Say, information is most likely collected from your computer automatically that gives the company demographic information about the visiting population. The information collected may include IP addresses, type of browser you are using, Internet service provider, operating system, date and time you visited and what links or ads you clicked while there. This information does not identify you personally, but is used to analyze trends in the people who visit the site and to track what people are looking at when they visit. In cases of fraud or misuse of the website, this information could be linked to collected personal information for investigation.