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The two main responsibilities of panelists on survey sites are honesty and discretion. First, they need to be honest with the survey site about their profile and household information so that they can take surveys specifically targeted to them. Also, they need to be honest in their responses to the surveys to keep the integrity of the survey process pure. Secondly, they need to be discreet on message boards and anywhere else they could discuss what transpires in the surveys or product tests they complete. They need to know not to divulge sensitive information that could force their account to be cancelled.
In the same way, the survey site has responsibilities toward the panelists to ensure the safety of their information and the responses to the surveys they complete.