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The survey companies also have a responsibility to the members of their panel to keep their information safe from people who will abuse it. They should protect the members by not selling or otherwise giving out the personal information that they have been entrusted with. They also must take every precaution for the security of their database of information that it could not be hacked into by illegal means or taken advantage of by employees or agents of the company. These precautions will keep the abuse of surveyors to a minimum.
Companies should also always include opt-out links in their communication so that if anyone chooses to no longer be a member of the database that they can be removed as soon as possible.