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Some business bulk mail that is e-mailed to you could be mail that you opted in to receive and don't remember. For instance, a newsletter or other marketing material from a Web site you joined is not considered spam because you probably agreed to receive it when you signed up. When receiving mail from companies that seem legitimate or have always been in the past, do not automatically report it as spam. Go back to the Web site in question and read over the site's privacy policies and acceptable use policies to determine if in fact you may have signed up with them and forgotten it. If you still believe you did not authorize this mail, then you can report it. It may be spammers trying to disguise themselves as a legitimate business.