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Some survey sites test products before market for clients. In these cases, the incentive for testing the product is the opportunity to use and keep the product even after the test is complete. This may not mean as much if the product is consumable such as food. In that case, surveys for cash may be offered.
For product tests, the survey site will ship the item to you at their expense with the evaluation forms included in the package or instructions on how to complete an online evaluation after the testing is complete. You will be given a certain date by which to complete the evaluation and return it to the company or fill it out online.