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If you want to get someone random to reply or respond to your survey request, add a dollar bill or coupon in the envelope along with the survey. Social research has shown that even such a small gift as a dollar bill or a coupon to a store makes people more likely to respond to a survey. The theory is that people feel obligated to reply out of respect for the generous gift, albeit so small. Also, it will get people to read the survey request and/or to complete the survey once they are stimulated by the small token included in the envelope.
Another tip is to include a self-addressed stamped envelope for the filled survey to be returned to you. You should make surveys as simple and convenient as possible to ensure you get a valid response.