January 27, 2006, Newsletter Issue #1: Be Opinionated

Tip of the Week

It seems like every week there is another version of food brands. "Now even more chocolate." "Smoother vodka." "Ice cream! Now only 1 carb!" These food concoctions weren't created on a whim. In fact, the public was most likely responsible, usually by taking opinion surveys. These surveys allow the average consumer to offer opinions about products. It can sometimes be online or in person after sampling the brand at a focus group.

If you want to have an impact in creating new products, check out the brand websites. Sometimes they will offer an opinion survey online, or you can look at a market research company's site. These market researchers sometimes play host for surveys and consumer polls. In either case, these sites might also offer paid opinion survey opportunities.

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Joe Wallace