December 1, 2006, Newsletter Issue #40: Stay On Target With Your Target Audience

Tip of the Week

Getting the right people to talk to about the product is only half the battle when it comes to Market Research. You need to ask questions that really cover every possible thing you'd want to know about your audience. Things like: What do they think about the product or service?Why did they use your product or service?Why did they chose your product over the competitor?What do they think about the prices your product or service goes for?How they think you could improve your product? Are they happy with the customer service ?

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Sheri Ann Richerson