January 26, 2007, Newsletter Issue #48: See What The Pros Think

Tip of the Week

Creating the survey is only half the battle. You also need to do the survey analysis. You can take two routes for this: Analyzing the data yourself Letting an outside vendor handle it

If you do go with the latter make sure the survey company you choose has data analysis capabilities. Also, see how much they charge. In some cases this task is actually included in their package upfront.

Plus, check if you can also be a part of the process. This is so you can be on hand to offer clarification that could prevent extra rounds of analysis at an extra cost to you.

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Jerry Mayo