October 23, 2009, Newsletter Issue #102: The Importance of Incentives

Tip of the Week

A survey site may offer respondents incentives to thank them for participating. Incentives entice panelists to join and take surveys. Research has shown that cash incentives get more participation than other incentives, but there are a multitude of other types of prizes and goodies to be had by completing surveys. The incentives are based on the type and size of the survey. The longer, more involved the survey, the bigger the incentive. Small surveys that only take a few minutes may have no incentive at all beyond the opportunity to share your opinion and make a difference.

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