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Today surveys are a hot research tool that can make or break new products before they even hit the shelves.
To get the most data for the dollar, companies will look to survey consumers online. If you are in this survey situation you have two options: set it up yourself or let the pros handle it.
The latter might be a better way to go. There are all kinds of market research companies that can do it all at a fraction of the cost of you doing it yourself.