Do Your Homework

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Why should you research the brand before you create a survey for it?

Do Your Homework

Customer Satisfaction Surveys are an invaluable tool when creating a marketing strategy. Though before your marketing firm creates this survey you should do a little homework first. By really understanding the product, you might be able to create even more customer survey questions from brand facts like:

  • Competitors
  • Selling points
  • Advertising
  • History



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Sheri Ann Richerson