February 10, 2006, Newsletter Issue #3: Data Dilemma

Tip of the Week

What is survey research? It is the method of collecting data through a set of predetermined questions. There are a few ways to accomplish this: Phone surveys One-on-One InterviewsOnline questionnairesAdministering surveys to a group of people

All of the above have their advantages. However, the most efficient is probably through the internet.

Conducting surveys online gives you the opportunity to reach more people. It also lets you collect data whenever you want and it's very cost effective.

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Patricia Walters-Fischer