Read these 7 Customer Satisfaction Survey Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Survey tips and hundreds of other topics.
You've probably seen taste tests on TV -- a group of people drink or eat a bunch of products with no labels and then have to choose which one they like. At the end of the customer survey, there is a short questionnaire using the Likert format. Then the labels are revealed to show what product the person enjoyed the most.
People who are loyal to other brands are perfect for taking these customer satisfaction taste test surveys. Since not only are you conducting a survey you are also creating new customers.
Some customer satisfaction surveys are implemented without the customer ever knowing. You see it all the time with large fast food chains when they introduce new products or menu items that you can only find in certain regions. If the food gets good customer reaction in that area, it's likely the restaurant will release it to their national audience.
If this new product is offered in your area go in and give it a try. Chances are they'll attach some incentive to it, like a free soda or fries.
Customer Satisfaction Surveys are an invaluable tool when creating a marketing strategy. Though before your marketing firm creates this survey you should do a little homework first. By really understanding the product, you might be able to create even more customer survey questions from brand facts like:
You always hear directors talk about how they changed the ending of their summer blockbuster because it didn't test well. Today, more than ever, a production studio can't afford a stinker at the box office. For this reason they will take every precaution necessary, including testing the scenes on a live audience.
If you are interested in taking advantage of this night at the movies for free, you can usually find sign ups outside your movie theater. After you see the sneak peek, the studios will hand out their version of a customer satisfaction survey. This is how the studio gets its audience information.
Sadly, many of us are not lucky enough to have a photographic memory. There aren't a lot of people who would remember what they had for dinner last Monday. For this reason, customer satisfaction surveys are usually done while the service that was provided is still top of mind.
If you are in charge of running a customer survey go straight to the source. If it's a restaurant, have surveyors outside asking customers for their thoughts. You can also hand out survey sheets instead of live interviewing. Whatever you decide, just make sure you administer the survey sooner rather than later so the customer doesn't forget.
If you are administering a survey outside to people on the street, be prepared.
Customer Satisfaction Survey is one survey that asks a lot of general questions:
|Jennifer Mathes, Ph.D.|