Customer Satisfaction Survey Tips

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What does a taste test have to do with a survey?

Get A Taste For Surveys

You've probably seen taste tests on TV -- a group of people drink or eat a bunch of products with no labels and then have to choose which one they like. At the end of the customer survey, there is a short questionnaire using the Likert format. Then the labels are revealed to show what product the person enjoyed the most.

People who are loyal to other brands are perfect for taking these customer satisfaction taste test surveys. Since not only are you conducting a survey you are also creating new customers.

What are the benefits of some food customer satisfaction surveys?

Food For Thought

Some customer satisfaction surveys are implemented without the customer ever knowing. You see it all the time with large fast food chains when they introduce new products or menu items that you can only find in certain regions. If the food gets good customer reaction in that area, it's likely the restaurant will release it to their national audience.

If this new product is offered in your area go in and give it a try. Chances are they'll attach some incentive to it, like a free soda or fries.

Why should you research the brand before you create a survey for it?

Do Your Homework

Customer Satisfaction Surveys are an invaluable tool when creating a marketing strategy. Though before your marketing firm creates this survey you should do a little homework first. By really understanding the product, you might be able to create even more customer survey questions from brand facts like:

  • Competitors
  • Selling points
  • Advertising
  • History

How can taking a survey help you see a movie for free?

Help Hollywood For Free

You always hear directors talk about how they changed the ending of their summer blockbuster because it didn't test well. Today, more than ever, a production studio can't afford a stinker at the box office. For this reason they will take every precaution necessary, including testing the scenes on a live audience.

If you are interested in taking advantage of this night at the movies for free, you can usually find sign ups outside your movie theater. After you see the sneak peek, the studios will hand out their version of a customer satisfaction survey. This is how the studio gets its audience information.

Why should you go to straight to the source when surveying people?

Survey At The Source

Sadly, many of us are not lucky enough to have a photographic memory. There aren't a lot of people who would remember what they had for dinner last Monday. For this reason, customer satisfaction surveys are usually done while the service that was provided is still top of mind.

If you are in charge of running a customer survey go straight to the source. If it's a restaurant, have surveyors outside asking customers for their thoughts. You can also hand out survey sheets instead of live interviewing. Whatever you decide, just make sure you administer the survey sooner rather than later so the customer doesn't forget.

What is a survey supply you should always have on hand?

Keep Survey Supplies On Hand

If you are administering a survey outside to people on the street, be prepared.

  1. Make sure you have enough survey copies.
  2. Make sure you have a place to store all the finished surveys.
  3. Make sure you have something to write with, like the mini pencil. It works best in this situation. It's compact. So you can bring a ton of them wherever you go. Plus, they're cheap. So you can buy and bring a lot. Though don't be surprised if you don't get a lot of ‘em back. Just make sure you have a ton of refills on hand.

What are general customer satisfaction survey questions you should ask?

Customer Satisfaction Template Search

Customer Satisfaction Survey is one survey that asks a lot of general questions:

  • Do you like the product?
  • Would you buy it again?
  • Do you like it better than brand "X"?

Because customer satisfaction survey questions are similiar, it's easy to find samples of those surveys on the Internet. When doing a search, be a bit more specific than just typing in “customer satisfaction survey.” Customer satisfaction survey templates can encompass many areas like food, services, games, etc. Once you find the topic that matches yours you should be able to get lots of relevant sample questions.

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Byron White