November 16, 2007, Newsletter Issue #89: Trust, Before You Take

Tip of the Week

There is no shortage of web surveys. Before you use any of this survey data you should take a look at the source. Are they reputable? Are they a college? A prominent news source?

The Internet gives anyone the right to say practically anything. This means that people can administer their own surveys, and sometimes fudge or create their own data to prove their points. This false data floats around the Web waiting for someone to pick it up -- do some research on the source before you use any survey research.

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