For The People, By The People

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Market Research Tips and other Survey topics.

Why shouldn't you just survey random people for marketing strategies?

For The People, By The People

Say your Market Research Company was chosen to create a marketing strategy for a new “breakfast on the go” sandwich. In this case, it would be best to create a market research survey first. You definitely want to understand the benefits of why they would need "breakfast on the go."

For this type of survey not every person will do. You would need to qualify your recipients a bit and talk to people who would fit the target demographic -- in this case, college students and commuters. You want to make sure that you are getting the right questions to the right people. Target the individuals that will eventually buy this product.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Survey Tip Site? Request a Tip Now!

Guru Spotlight
Tammi Reynolds